ABC finds market for dubbed Spanish versions of Lost, Housewives

“ABC recently became the first network to offer its primetime lineup in Spanish, by creating a dubbed audio channel that viewers can access with the SAP (second audio program) button on their televisions. That’s a benefit to the nation’s 20 million households who watch mostly Spanish-language TV.

Of course, it’s a smart marketing move by ABC. There is money to be made: Spanish-language television is primarily responsible for the boost in advertising spending in the first half of 2005. This sector posted a 15 percent rise in ad spending, bringing in $1.12 billion in revenues, according to data from Nielsen Monitor-Plus.”

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