Study Compares Brand Equity Scores Between U.S. Hispanics and Non-Hispanics
“The “marketplace strength” of major brands among Hispanics and non-Hispanics varies widely, according to a new study by Encuesta, Inc. Americanos Poll: Brand Power Index Study 2005, the second release in the Americanos Poll series, evaluates the equity of 184 brands among consumers in each respective market.”
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Posted on: October 26th, 2005Curation from Tomás
Filed Under: 1. Hispanic News, Marketing & Advertising, Press Releases
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