Study Compares Brand Equity Scores Between U.S. Hispanics and Non-Hispanics

Posted on: October 26th, 2005
Filed Under: [ Hispanic News ] [ Marketing ] [ Press Releases ]
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“The “marketplace strength” of major brands among Hispanics and non-Hispanics varies widely, according to a new study by Encuesta, Inc. Americanos Poll: Brand Power Index Study 2005, the second release in the Americanos Poll series, evaluates the equity of 184 brands among consumers in each respective market.”

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