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Significant Differences Between Diary & PMM For Hispanic Radio.

Posted on: October 26th, 2005
Filed Under: [ Hispanic News ] [ Media ]
Tags: HispanicAd, Miguel Perez, radio
Knowledge is Power!

“Individual radio station ratings performances vary significantly between Arbitron’s “traditional” Diary measurement system and the new PPM measurement system being tested in Houston. This is the major finding of a new report released today by Coleman, a media research firm that provides its clients with deeper insights into music trends and branding opportunities. “

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