Pineda Consulting » Arnold and Latinos: Having It Both Ways?

“On the one hand, Schwarzenegger is taking advantage of his friendship with major contributor (over $3 million) and Univision owner, Jerry Perenchio, to get an hour’s worth of airtime on the station so that the governor can make a case for his initiatives to Spanish-speaking Latinos in this November’s special election. On the other hand, Schwarzenegger is finding himself unhelpfully co-opted by the anti-immigrant crowd who used the coverage surrounding the governor’s efforts with Latinos as a platform to push their own slogan: “Join Arnold. Close the Border.””

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