Hispanic Radio Surges, Especially Among Youth

“The radio ratings landscape saw major shifts this summer, particularly in Hispanic radio, Mediaweek reports. According to the first round of ratings from the Arbitron summer survey, Spanish Broadcasting System’s KXOL-FM in Los Angeles, newly revamped as Hurban, jumped from a 2.0 to a 4.2 overall rating share, tying for number two. KPWR-FM’s Rhythmic Top 40, which has a large percentage of young Hispanics in its audience, fell to fourth place in the same market.”

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