Among Spanish Speakers, Interest in E-Commerce

Posted on: October 26th, 2005
Filed Under: [ Business ] [ Hispanic News ] [ Internet ]
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“Although most Spanish-speaking Internet users in the US have been online for less time than their non-Spanish speaking counterparts, many expect to increase their online shopping in the coming year.

Surveying a random sample of Claria users, Feedback Research found that Spanish-speaking Internet users in the US tend to be newer to the Web than those who don’t speak Spanish. Almost 80% of Spanish-speaking respondents had been online five years or less, and 46% had been using the Web for two years or less.”

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