Filed Under: [ Health ] [ Hispanic News ] [ Marketing ] [ Youth ]
Tags: Miguel Perez, radio, Spanish-language
“Hispanic youth ages 12 to 20 often saw and heard more alcohol advertising per capita during 2003 and 2004 than young people in their age group in general, according to a new report released today from the Center on Alcohol Marketing and Youth (CAMY) at Georgetown University.
The report finds that Hispanic 12- to 20-year-olds in the United States saw 20 percent more alcohol advertising per capita in English-language magazines in 2004 than did all young people in this age group.
CAMY’s report, which covers both 2003 and 2004, also looked at alcohol advertising on English- and Spanish-language radio stations and on the English- and Spanish-language television programming most popular among Hispanic youth during those years. CAMY is funded by grants from The Pew Charitable Trusts and the Robert Wood Johnson Foundation to Georgetown University.”
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