Bravo, Cingular ‘Adelante’ Among Latinos

“Cingular Wireless launched one of its most comprehensive efforts in the Hispanic market today with a national television, radio and print campaign, the company said.

The work introduces new creative that replaces the tagline “Raising the bar” with “Adelante,” which has a variety of meanings in Spanish including “moving forward” and “being ahead.” The word is incorporated into a new logo for the campaign that juxtaposes adelante with the image of the rising bars used in the company’s general-market advertising.”

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