Spanish viewers move to pay TV

“Hispanic television is on the cusp of a new phase in which more viewers will start migrating to ”branded programming” on pay TV channels, a Wall Street media analyst said Wednesday.

General-interest Spanish-language broadcasters will continue to dominate ratings and advertising sales well into the future, said Leland Westerfield, managing director of Harris Nesbitt, but the growth of niche channels such as Sí­TV, CasaClubTV, ESPN Deportes and others is poised to take off.”

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