New Spanish format embraces classic oldies. Chicago

Posted on: October 20th, 2005
Filed Under: [ Hispanic News ] [ Media ]
Tags: , , ,

“In a bid to boost ratings — and preempt any competitors from cashing in first — Univision has transformed WPPN into an outlet for classic regional Mexican oldies, primarily from the ’70s and ’80s. With an emphasis on variety (think of “Jack FM” in Spanish), the playlist has been expanded from 400 titles to more than 1,000.

Around the country, Clear Channel Radio has had success with a similar format of classic hits known as “La Preciosa.” The company’s Spanish-language programming initiative began in September 2004.”

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