A decade ago, Greyhound Lines Inc. accelerated its courtship of Latino consumers. Now, its policy on illegal immigrants threatens that relationship.

“Greyhound buses carry 21 million passengers a year, and 20 percent of them are Hispanic. Greyhound officials did not provide data for SITA.

Marketing experts say that Greyhound should be concerned about reactions from Latino consumers like Mr. Lozano, who lives in the U.S. legally but is sensitive to immigration issues.”

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