Filed Under: [ Business ] [ Hispanic News ] [ Marketing ]
Tags: advertising campaign
Knowledge is Power!
“The first batch of Torrent SUV advertising for the Hispanic market launches next week to expand upon Pontiac’s largest Hispanic advertising campaign ever. A new original Spanish language television ad titled “Metamorphosis” featuring the Pontiac Torrent SUV and race car driver Milka Duno will begin running October 17. Duno is the first Hispanic woman to win an international sports car race in North America. The original Hispanic dedicated spot again features music by Grammy Award nominated Latin rock band Kinky titled “Mirando de Lado.” The song was recommended by Virgin Music, who has been recommending music from emerging artists for all of Pontiac’s general market and Hispanic advertising.”
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