VivirLatino » Entrepreneur Focus: Palapa Azul

Posted on: October 17th, 2005
Filed Under: [ Food ] [ Commentary ]
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Knowledge is Power!

If I wasn’t so cold, I would want to chomp on a few paletas right now. Sandia o Tamarindo, mmmm.

“Palapa Azul was recently featured in Fortune Small Business, and I was frankly quite inspired. What they call “Mexican-style premium frozen treats”, their most popular product is “la paleta”, a popsicle.

Hoping to create a high quality, authentic product, the two owners still needed to find a way to do research on a budget. So as they were trying to decide on names and flavors, they hit the streets and did the market research themselves.”

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