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“September 15 marked the launch of new Hispanic marketing communication company, Mason y Bauzá LLC, a collaboration of Mason Inc. and Bauzá & Associates of Holyoke, Mass.
The new agency will provide full-service communications strategy and execution for companies seeking to tap into the estimated $700 billion purchasing power of Hispanics, according to Mason y Bauzá. Promoting a “Hispanic Readiness Program” for companies wanting to market to Latino consumers, the agency also provides human resources support and recruitment advertisement to corporate diversity training.”
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