Mexican soaps sell big in Spain

“After years of being looked down on as cheap daytime filler imported from the former colonies, Latin American soaps are capturing the attention of Spanish TV audiences young and old in huge numbers.

Commercial network Antena 3’s telenovela “Pasion de Gavilanes,” produced by Colombia’s RTI, Caracol and Telemundo, is spearheading the new trend in Spanish daytime television, topping the daytime ratings.”

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