El Planeta scooping Hispanic community by storm

“Marin’s Brookline-based newspaper, El Planeta, follows the same format as many newspapers in Latin America - the editorial is always splashed across the front page and the articles focus on issues important to the members of the Hispanic community. A reported 40,000 copies of El Planeta are distributed each week in Massachusetts, Rhode Island and New Hampshire.
Traditional media outlets are starting to take notice of the growing population of Spanish-speakers in the area. Phoenix Media/Communications Group, the parent company of the Boston Phoenix, recently purchased a 35 percent stake in El Planeta, which marks the first time an English-language media company in New England has invested in a Hispanic newspaper, said Marin.”

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