Does the Spanish Language Affect Hispanic Behavior?

“The division between the two columns of this paper represent the division U.S. Hispanics feel as they establish their identity and role as a Hispanic consumer in an American economy. There is a division between the English and Spanish language. There is a division between the general functions of both languages; English has tones of efficiency and functionality, whereas Spanish is considered more emotional. Finally, there is division between the values and lifestyles of Americans and Hispanics. Thus, on a daily basis, U.S. Hispanics make deliberate choices between these dualities. Marketers catering to the U.S. Hispanic market benefit from studying and understanding these cultural differences. Language serves as the medium for connecting the two languages and two cultures living on one continent. “

Please notes some (many) sites require registration. Many times it is free.

Stumble it! | |

Other posts that may interest you

Hispanic purchasing trends vary by region, reveals report

Won't Your Spanish Hurt Their English? - Spanish, of all languages, is nearly missing from the landscape of heritage language schools around the city, writes a Los Angeles parent struggling to bring up bilingual children.

Draftfcb Expert Gives Advice for Reaching Hispanic Shoppers at Retail - Chicago

Si TV Debuts New Fully-Scripted Sketch Comedy Show April 14 'Unacceptable Behavior' Skewers Today's Headlines With Controversial and Outrageous Comedy

Virginia Beach system for illegal workers would affect about 175 vendors

Best Buy Selects Consorte Media as Online Advertising Partner for Spanish-Language BestBuy.com

Language, Insurance Affect Hispanic Health Care in Arkansas

Study of Hispanic Shopping Behavior to Enhance J&J's Go-to-Market Strategy

Regional, language differences affect Hispanics’ health-care experiences

How to Capture the Attention of Hispanic Consumers