Wal-Mart Signs Dayanara Torres to Promote New Low-Cost Apparel Brand

“As part of a strategy to attract consumers who may visit the store for cat food or paper towels, mega-discounter Wal-Mart is hoping to catch their attention with an exclusive, contemporary apparel collection called Metro 7 that launches in 500 stores today. If that doesn’t do it, perhaps in-store POP featuring former Miss Universe Dayanara Torres, will. Torres, the former wife of singer Marc Anthony, also will star in TV, print and online marketing for the brand. In-store appearances are also part of the plan. “

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