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Wal-Mart Signs Dayanara Torres to Promote New Low-Cost Apparel Brand

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Posted on: October 12th, 2005
Filed Under: Business, Hispanic News
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Search these tags: Dayanara Torres, Marc Anthony
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“As part of a strategy to attract consumers who may visit the store for cat food or paper towels, mega-discounter Wal-Mart is hoping to catch their attention with an exclusive, contemporary apparel collection called Metro 7 that launches in 500 stores today. If that doesn’t do it, perhaps in-store POP featuring former Miss Universe , will. Torres, the former wife of singer , also will star in TV, print and online marketing for the brand. In-store appearances are also part of the plan. “

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