400,000 Hispanic College Grads Entering Market Every Year

“From 2002 to 2004 the Hispanic adult population in the 87 metropolitan markets surveyed by The Media Audit increased by 16 percent while the number of Hispanic college graduates increased by 22 percent.

“The number of Hispanic college graduates increased by 806,000 from approximately 3.6 million to 4.4 million. The 4.4 million includes more than 1.3 million with advanced degrees,” said Bob Jordan, president of International Demographics, Inc., a 34-year-old market research firm which produces The Media Audit. The surveys cover only adults age 18 plus. “

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