Immigrants drive the housing market and change the industry
“Immigrants who came to the U.S. during the 1990s wave have started buying homes and that is forcing real estate professionals ”” including lenders, developers and bankers ”” to adapt.
”If you look at the next wave of consumers, they are it,” said Frances Martinez Myers, chairwoman of the National Association of Hispanic Real Estate Professionals in San Diego. ”There is now a whole campaign around ‘What do I need to do inside my shop to reach out?’ ‘”
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