Return of the Mexican Cinema

“Some of Moctesuma Esparza’s fondest memories recall his youth when he sat inside magnificent movie palaces of the 1950s and watched the epic films of Hollywood and Mexico’s golden era. “I loved the Mexican cinema. It gave me a deep sense of cultural identification, a sense of who I am,” says Mr. Esparza, the producer of such films as Selena, Introducing Dorothy Dandridge, and The Milagro Beanfield War.

But soon the old movie palaces were gone, along with the theaters serving Hispanic neighborhoods. That reality came home to Mr. Esparza in 1997, when he held 20 benefit premieres for Selena in cities with large Hispanic populations. There were no modern multiplex theaters in any of those Hispanic locations, and his target audience would have to drive substantial distances to see his film about the slain Tejano singer. “

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