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Negrete: Marketers Should Boost Hispanic Spending, Geoscape Cites Population Growth

Posted on: October 6th, 2005
Filed Under: [ Hispanic News ] [ Marketing ]
Tags: Lopez Negrete, population
Knowledge is Power!

“Between 2000 and 2004, Hispanic advertising agency billings jumped 67 percent, to $4 billion, according to Alex Lopez Negrete, president and CEO of Lopez Negrete Communications, citing the figures during a presentation Thursday in Key Biscayne, Fla. “

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