Chevy Goes “Revolutionary’ in New Ads
Tagged: Galavision, radio, Telemundo, Univision“A Hispanic push uses “Subete” (Join Us) as the tagline, with the theme line “La Dura que Dura” (The tough one that lasts). Effort is from Accent Marketing, Miami, Fla.
The campaign launches this week on Univision, Telemundo and Galavision, with radio, print and online ads later. “
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