Latina tradition is lucrative business
Tagged: Puerto RicanGEORGETOWN — When Kandy Rodríguez decided to open a bridal shop in downtown Georgetown, she knew of a sure-fire way to diversify her fledgling business: Target young Latinas, those about to turn 15, who regularly pass through The Circle, the city’s central roundabout.
To any other upscale boutique owner, the idea may have seemed irrational, but not to Rodríguez, whose husband is Puerto Rican, and who is tuned into a little-known fact about Latinos.
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