Spicy Mexican Beer Coming North Of The Border

Posted on: October 4th, 2005
Filed Under: [ Food ]
Tags: , , ,
HispanicTips has 42,915 stories & 115,000+ visitors a month.
Check out today's 8 stories - Knowledge is Power!

MEXICO CITY — Some brewers feel Americans may want their cold beer hot. Mexican companies are hoping Americans will start reaching for beers with a spicy kick.

A Mexican concoction called the michelada is heading north of the border. Brewers, distributors and a company peddling a pre-made mix are trying to cash in on the michelada — beer served with lime juice, assorted sweet-and-sour spices, chili pepper, ice and a salted rim.

from hispanictips.com :: hispanic-latino news & commentary
a Creative Inteligencia website

Stumble it! | | AddThis Feed Button

Other posts that may interest you

Mexican company launches beer in honor of unofficial drug saint - Jesus Malverde

Not Ready to Pay for TV Time, a Mexican Beer Goes Online - Pacifico

Pressure Is on Mexican Brewers

Miller says Chill brew having successful debut

The Mexican Food and Beverage Industry; a Taste of Doing Business on Both Sides of the Border

Beer firm, Heineken, faces the music when ads backfire, learns Hispanic marketing must have relevance

The Latin Americanist: Mexican impresario “Can’t get enough of that wonderful Duff”

The extraordinary paradox of 'Mexican' beer

Miller to launch Mexican-style beer, court Hispanics

2,000 Miles Along the Us-mexican Border





Check us out!



Feedback Form