MADD and Ad Council Reach Hispanic Parents With New PSA Campaign Aimed at Preventing Underage Drinking | American International Automobile Dealers |

Mothers Against Drunk Driving (MADD), in partnership with The Advertising Council, announced today the launch of a new national public service advertising (PSA) campaign designed to increase awareness among Hispanic parents and caregivers about the consequences of underage drinking. The campaign informs parents of their critical role in shaping their child’s perception of alcohol, and seeks to motivate them to talk to their children about underage drinking. The multi-media campaign includes English and Spanish-language advertising, which is being distributed nationwide this week.

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