Telemundo revamps its international cable network

NBC Universal-owned Telemundo announced a major overhaul in the programming, marketing, distribution and sales strategies of its Latin American cable network, Telemundo Internacional.

Antoinette Zel, Telemundo’s senior executive vice president of network strategy, said in a statement that Telemundo Internacional will morph into a general entertainment channel that will more closely resemble the Telemundo U.S. broadcast network. The repositioning will allow the company to take advantage of Telemundo’s creative and promotional resources to better compete with the growing number of Spanish-language cable networks.

from hispanictips.com :: hispanic-latino news & commentary
a Creative Inteligencia website

Stumble it! | |