A whole new groove. Hispanic Radio in Iowa

“I want to have the go-to Hispanic radio station in Iowa,” said Terry Peters, vice president for Citadel Broadcasting Corp.’s Urbandale-based operations, which owns La Indomable and several other stations. “If you’re a Spanish-speaking individual living in Des Moines or the state of Iowa, I want you to think of La Indomable as your best friend, your information source and your entertainment vehicle.”

The influx of Hispanics into Iowa has resulted in an increase in the number of Hispanic-owned businesses, such as automobile repair shops, beauty salons, restaurants and grocery stores. As that segment of the business community has emerged in the state, so too have Spanish-language media outlets that serve not only to entertain and inform the growing Hispanic population, but also provide a route for businesses to market to the Hispanic community.

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