Investment Firms Focusing on Latinos’ Purchasing Power

Businesses are targeting the Latino consumer like never before, and investment firms are lining up to back them, sensing the chance for big returns.

Linea Capital, a start-up investment firm with offices in Santa Monica and New York, hopes to raise $50 million over the next two to three years to buy stakes in financial services, media, marketing and food companies focusing on the nation’s 41 million Latinos.

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