Media firms catching up to Hispanic market

Posted on: September 25th, 2005
Filed Under: [ Media ]
Tags: , , , ,
Knowledge is Power!

The largest recent effort has come from Media General, which has developed three Tampa Spanish-language products: the free weekly tabloid newspaper Centro Mi Diario, CENTROtampa.com and news updates for radio and TV stations under the brand name Centro Capsulas.

Media General’s 32-page tabloid, Centro, debuts Oct. 21 with a circulation of 65,000 - higher than the daily circulation of the Gainesville Sun or the Tallahassee Democrat - with 45,000 copies delivered to Tribune subscribers self-identified as Spanish-speaking households. It’s designed by newspaper layout guru Mario Garcia of Tampa.

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