Educate when you market to foreign-born

Posted on: September 23rd, 2005
Filed Under: [ Marketing ]
Knowledge is Power!

Newcomers to this country, who speak limited English, have few choices when it comes to learning about the way we do things here. More often than not, they enlist the help of other immigrants to get the inside scoop on the various facets of life in the United States.

Not surprisingly, the information they receive is often incorrect, which can lead to confusion, frustration or even serious consequences.

article in English / artí­culo en Ingles o en Español usando Google o Altavista/Babel Fish

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