“Casa Sweet Casa’ - Sears Partners With the National Council of La Raza to Teach Latinos Key Elements of Home Maintenance

Sears, Roebuck and Co. today announced the launch of searshome101.com/Spanish, an interactive website offering important Spanish-language information on home maintenance and improvement. Sears is also partnering with the National Council of La Raza (NCLR) to provide home ownership and improvement tips for Latinos.

The website is a part of Sears’ home maintenance outreach for the Latino community, and is an extension of Sears’ subsidiary, the Community Revitalization Fund, Inc., and its $1.5 million contribution to NCLR’s “From House to Home: Strengthening Families and Maintaining Homes” program. This research-based initiative will help meet the needs of the nation’s 5.1 million Latino homeowners, a number - that despite rapid growth - still lags behind the national rate.

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