Meredith Enters Latino Market With Siempre Mujer

CORNFED IOWA-BASED MEREDITH CORPORATION, THE publisher of such magazines as Better Homes and Gardens and Ladies’ Home Journal, has dipped its toe into the ever-expanding Latino demographic with its launch of Siempre Mujer, a Spanish-language magazine that targets young Latina women. Siempre Mujer, whose maiden issue features Cuban-American newscaster Soledad O’Brien on its subscriber cover and Mexican songstress Lucero on its newsstand cover, is the latest offering in what advertisers see as an increasingly lucrative market.

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