Marketing Consumer Products to Multicultural Markets

Posted on: September 20th, 2005
Filed Under: [ Marketing ]
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Marcus Evans will hold a conference on marketing consumer products to multicultural audiences December 8-9, 2005 in Miami, Florida. Totaling more than 85 million people, the multicultural consumers – comprising of Hispanics, Asian and African Americans - have replaced the Baby Boomer generation as the most lucrative market in North America. By 2050 these three groups are projected to account for approximately half of all consumers in the U.S.

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