Telemarketer Brings Latin Twist on Katrina Aid

Global Telesourcing, a teleservices company that manages independently owned call centers throughout Latin America, found itself in a unique position to help raise money for victims of Hurricane Katrina.

An agency representing the American Red Cross contacted the company about a Katrina telethon that was set to air Sept. 2 on NBC, CNBC, MSNBC and Spanish-language network Telemundo. Because Global Telesourcing has 75 percent of the market share for Spanish-language inbound direct television campaigns, the Red Cross saw it as ideal to provide the U.S. Hispanic television audience with a way to call in their donations to Spanish-speaking call centers.

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