Brewers woo Hispanic drinkers

Posted on: September 18th, 2005
Filed Under: [ Business ]
Tags: ,
Knowledge is Power!

As US brewers work to combat weak sales, they are paying more attention than ever to a loyal and rapidly growing group: Hispanic beer drinkers.

Anheuser-Busch Cos, SAB Miller’s Miller Brewing Co and Molson Coors Brewing Co all have stepped up Hispanic marketing recently.

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