The War For Latinos

Jessica Sanchez poses an urgent threat to the U.S. military. For a Pentagon stretched by stagnating enlistments and an Administration bent on waging a “global war on terror,” the question of whether this four-foot-eleven Mexican-born legal resident and others like her will decide to join the military has enormous geopolitical implications.

The Pentagon is spending hundreds of millions of dollars to find out whatever it can about Sanchez and other young Latinos: what they wear, where they hang out, what kinds of groups they form, what they read, what they watch on TV, their grades, their dreams. Members of the military’s numerous and well-funded recruiting commands use sophisticated Geographic Information Systems maps, souped-up recruiting Hummers and other resources to establish strategic positions in the minds, pocketbooks and neighborhoods of young Latinos like Sanchez.

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