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Tags: population
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In the United States, 38 percent of the Hispanic population is younger than 20 years old, spending an average of $375 a month, which is 4 percent more than the average for non-Hispanic teenagers.
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Many beverage companies are marketing traditional Latin products or marketing appropriate products specifically targeted at the Hispanic population. This month, PepsiCo will launch two of its top flavor brands in Mexico into heavily Hispanic markets in the United States. PepsiCo plans to begin selling the apple-flavored soft drink Manzanita Sol and the orange-flavored Mirinda, which are its No. 2 and No. 3 brands in Mexico, respectively, behind only Pepsi-Cola in sales. Apple is the second-largest soft drink category in Mexico, and PepsiCo believes the demand will carry over for U.S. Latinos.
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