ClickZ: Iconic

Posted on: September 16th, 2005
Filed Under: [ Marketing ]
Tags: , , , ,
Knowledge is Power!

The Juan Valdez icon is currently leading Advertising Week contest for favorite advertising icon.

Maybe it has something to do with the sweepstakes running on the JuanValdez.com Web site, and the print ads — offering free cups of coffee — the Colombians have run in the New York tabloids. (There’s even a Spanish-language version of the “Vote for Juan” online campaign.)

article in English / artí­culo en Ingles o en Español usando Google o Altavista/Babel Fish

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