Clear Channel Radio’s Multi-Market Spanish-Language Programming Initiative Attracting Greater Share of Radio Listeners in 2005

Clear Channel Radio announced today that its Spanish-language formatted stations have achieved significant increases across a number of audience metrics, according to the Arbitron Spring 2005 measurement period. Less than a year since its launch, Clear Channel’s Spanish-language programming initiative is a proven hit, a sign that the company is successfully meeting listeners’ demands for more Spanish-language format choices on local radio stations.

“As the U.S. Hispanic population continues to grow, Clear Channel Radio recognizes the importance of expanding radio programming that appeals to the unique tastes and styles of this diverse group,” said Alfredo Alonso, SVP of Hispanic Radio, Clear Channel Radio.

article in English / artí­culo en Ingles o en Español usando Google o Altavista/Babel Fish

from hispanictips.com :: hispanic news & commentary

Stumble it! | |