Hispanic Woman Develops New Service: First Virtual Hispanic Marketing Department

According to research company, Research and Markets, the total “Advertising expenditures for the U.S. Hispanic market is expected to grow to more than $3.6 billion by 2007″. In response to this ad spending trend, Elizabeth Avelar developed and launched e-Avelar Hispanic Marketing, a paid subscription website (www.eavelar.com) referred to as a virtual Hispanic marketing department.

Currently businesses are being overwhelmed with statistical data reflecting Hispanic population growth and spending power which has generating a large interest in selling directly to Hispanic consumers. However, in the frenzied pace to react to new opportunities, businesses are paralyzed due to the limited “How To” type of Hispanic marketing information. The information businesses now desire is how to convert the research information into practical marketing ideas to create persuasive Hispanic ad campaigns.

article in English / artí­culo en Ingles o en Español usando Google o Altavista/Babel Fish

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