Advertising Market Grows 4.5% - US Hispanic Down.

Total advertising expenditures for the first half of 2005 increased 4.5 percent, compared to the same period in 2004, to $70.5 billion, according to data released today by TNS Media Intelligence (TNS MI). The 4.5 percent first half growth follows a first quarter increase of 4.4 percent, indicating that the advertising market is maintaining spending.

On the other hand, US Hispanic media expenditures have slowed down since the initial report this year by TNS that stated that US Hispanic advertising expenditures would grow by 10.5% for 2005 vs. 2004 and that they grew by 5.8% in 1stQ 2005 vs. 2004. TNS states that for the first half of 2005, US Hispanic advertising expenditures grew by 3.4%, a figure that potentially could put the market in low 2% growth rate for total 2005 and/or flat or below 2004.

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