U.S. Hispanics Entertain At Home; ICR Hispanic Survey Highlights Media and Entertainment Buying

A recent study conducted by ICR reports that when compared to the general population, U.S. Hispanics are more likely to purchase media and entertainment products for the home. This finding includes DVR’s, cable products, video game systems, video games, movies and music.

U.S. Hispanics are almost twice as likely to report having a Digital or Personal Video Recorder (DVR or PVR) to record live television programs. While the reported penetration of these products is still relatively low in the general population (8%), 15% of Hispanics reported having one. Hispanics are also more likely to own a Video Game System (47% vs. 40% of the general population).

article in English / artí­culo en Ingles o en Español usando Google o Altavista/Babel Fish

from hispanictips.com :: hispanic news & commentary

Stumble it! | |