Labels Add Digital Incentives

Posted on: September 8th, 2005
Filed Under: [ Media ]
Tags: ,
Knowledge is Power!

The Aug. 30 release of Akwid`s album ‘Los Aguacates de Jiquilpan’ (Univision Records) was accompanied by a unique retail strategy.

Although ‘Los Aguacates’ is available everywhere, four retailers are each offering a different digital exclusive.

The strategy underscores the Latin music industry’s interest in expanding its base by experimenting in the digital realms.

article in English / artí­culo en Ingles o en Español usando Google o Altavista/Babel Fish

cross-posted at latinmusicnews.com

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