U.S. radio stations flip for reggaeton

Posted on: September 6th, 2005
Filed Under: [ Media ]
Tags: , ,
Knowledge is Power!

In the summer of 1978, New York radio station WKTU flipped out listeners when it flipped its format from adult contemporary to disco. Within months, the dance movement catapulted the station to No. 1 in the ratings, setting the stage for numerous copycats and fueling a cultural phenomenon.

Fast forward some 27 years. The latest musical fashion, reggaeton — a mix of dancehall with tropical and hip hop elements that originated in Puerto Rican clubs — is burgeoning with such intensity that the number of radio stations dedicated to the sound has increased exponentially during the past few months.

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