Nickelodeon Heads (Further) South - New York Times

Posted on: September 6th, 2005
Filed Under: [ Media ]
Tags: ,
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The fate of the highly successful “Dora the Explorer” preschool empire - more than $3 billion in retail sales to date - is about to rest on the slender shoulders of Dora’s cousin, Diego. New episodes of “Dora” are on hold, save for a few hourlong specials, while the creative team works on “Go, Diego, Go!,” the franchise’s first spin-off. And they’re working hard.

Climbing Machu Picchu may seem like an unlikely job requirement for producing animated television for preschoolers, but Diego is an animal rescuer - albeit an 8-year-old one - and the writers and producers, traveling to Peru for research, chose immersion in his imagined world. “Mudslides, fire ants, being nuzzled by llamas, going to markets, living in huts, going to animal rescue centers,” said Brown Johnson, the executive creative director for Nickelodeon Preschool Television.

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