LATV TO RECEIVE IMPACT AWARD FOR “EXCELLENCE IN BILINGUAL BROADCASTING”

The National Hispanic Media Coalition (NHMC) Will Present LATV With the Impact Award At Its Luncheon on Sept. 8th

Singled Out By The New York Times For Its Support of the Latin Alternative Genre In a Recent Cover Story Entitled “Latinos Say Rock Is More Than Just Reggaeton”, LATV Is Continuing To Receive National Recognition For Its Bilingual Programming

The National Hispanic Media Coalition (NHMC) is honoring Los Angeles-based bilingual youth network LATV with an Impact Award for Excellence in Bilingual Television Broadcasting on September 8th at 11am at the Regent Beverly Wilshire Hotel (9500 Wilshire Blvd in Los Angeles). “LATV is one of only two entities that is doing the kind of programming that targets the English language Latino youth, and along the way, is providing employment for hundreds of Latinos in front and in back of the camera,” says NHMC President Alex Nogales.

The National Hispanic Media Coalition’s goals are to improve the image of Hispanic-Americans as portrayed by the media and to increase the number of Hispanic-Americans employed in all facets of the media industry. To accomplish these goals, the NHMC leadership meets with general managers of local radio and television stations, Network presidents and Chief Executive Officers involved in newspaper and film. Over the years, the NHMC has continued its struggle to ensure qualified Latinos are given the same employment opportunities within the entertainment industry as their counterparts. On another front, the NHMC has gone on record to insist that Nielsen improve its reporting of the Latino audience so that clear and accurate data regarding Latino viewing preferences can be obtained. To that end, the NHMC has met with all interested parties and continues to lend its assistance in achieving this objective.

With its groundbreaking mix of English and Spanish language music and lifestyle programming, LATV has solidified itself as the leading network among bicultural Latinos in Los Angeles, America’s top Hispanic market. The Network’s content is predominantly in English, targeting bilingual Latino youth. Each week, LATV has a live in-studio audience. Presently, LATV is the only network airing on basic cable in Los Angeles that reaches the highly sought-after bicultural demographic. A favorite of national advertisers, LATV’s sponsors include Verizon, AT&T, McDonald’s, VW, Target Stores, and many others.

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