Ingrid Otero-Smart Named President of Anita Santiago Advertising; Pairing With Agency Founder Creates Formidable Team

Anita Santiago Advertising (ASA), widely recognized as one of the pre-eminent full-service Spanish-language agencies in the country, has significantly added to its strategic expertise and account service capabilities with the appointment of industry veteran Ingrid Otero-Smart to the newly created position of president. Otero-Smart, who most recently served as president and chief operating officer of WPP’s Hispanic agency Mendoza Dillon, joins ASA founder Anita Santiago to form a powerful leadership team.

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