Filed Under: [ Internet ] [ Media ]
Tags: Nielsen
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Here is eMarketer’s take on the recent media advertising numbers where spanish tv was number one
The headline number from the Nielsen release is accurate, but the footnote is telling: “Estimated online spending reflects CPM-based advertising only and excludes search-based advertising, paid fee services, performance-based campaigns, sponsorships, barters, partnership advertising, advertorials, promotions, email and direct response.”
David Hallerman, eMarketer Senior Analyst and author of the forthcoming report on ad spending trends, says, “Concerns about what formats get included or not in Internet ad spending estimates cloud projections for this market.”
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