Hispanic Media: The Teen Opportunity.

In the U.S., Hispanic teenagers make up the bulk of the second-generation of Hispanics. Advertisers and brand managers believe this segment can be reached successfully with general market media due to their high levels of acculturation and fluency in English. This strategy seemingly serves to kill two birds with one stone because agencies do not spend additional money or energy to determine how this segment of the market consumes media. But in applying this strategy, they are missing the key element to reaching this market, and thus missing this market: relevancy.

article in English / artí­culo en Ingles o en Español usando Google o Altavista/Babel Fish

from hispanictips.com :: hispanic news & commentary

Stumble it! | |